Web Call Back
Web Callback: be available when it matters most
Turn every visitor into an opportunity with automatic callbacks—available immediately and with no effort on your team’s part.


2x
more conversions when the callback is made within a minute
+25%
higher perceived customer satisfaction compared to a traditional call
90%
of customers appreciate the responsiveness of the web callback
Real-time responsiveness, conversion, and satisfaction
With Apenday’s web callback module, your visitors can request a callback immediately or at a time of their choosing.
You’ll capture more opportunities, reduce cart abandonment, and improve the perceived responsiveness of your service.
For your business
- Reduces processing times
- Enhances your image of responsiveness and professionalism
- Increases conversion rates among hesitant visitors
- Optimizes sales resources

For your customers
- Immediate assistance
- A simple, seamless experience
- Ideal for customers who aren’t tech-savvy or are in a hurry
- Choice of when you’d like to be called back, without waiting
- A callback that guarantees a quick response, building trust and peace of mind

Key features

Instant callback with no waiting
The visitor enters their phone number and receives an automatic callback within seconds. The system initiates the call, plays a personalized hold message, and connects the customer to an agent without any human intervention.

Scheduling a callback at a desired time
Customers can choose to receive a callback at a time that suits them, even outside of business hours if necessary. The call is triggered automatically at the scheduled time by a scheduled task, without any manual action required from the team.

Configurable call direction
The call flow is fully customizable: the system can call the customer first and then connect the company; or call the company first to ensure an agent is ready before connecting the customer. Each configuration plays a tailored hold message.

Automatic answering machine detection
The system automatically detects when an answering machine picks up instead of a human, and ends the call before it is routed to voicemail. This detection feature can be configured independently for each participant to align with the company’s telephone policies.

Post-call voice satisfaction survey
When the agent hangs up, the customer is automatically directed to a voice satisfaction survey, which they complete using the keys on their keypad. This feedback is collected and centralized in the administration interface to help manage the quality of the telephone service.

Comprehensive monitoring and dedicated logs
A central dashboard displays key metrics: call volume, connection rate, average call duration, and satisfaction score. Call logs are stored in a dedicated channel to facilitate troubleshooting and operational monitoring without interfering with other modules.
A seamlessly integrated modular unit
The web callback module can be:
You can combine it with :

Frequently asked questions
How does the Apenday Web Call Back work?
With a single click on your website, your visitor requests a callback. The Apenday platform automatically initiates the call at the time chosen by the prospect or based on your team’s availability, without any manual intervention.
What happens outside of business hours?
The visitor chooses a callback time slot that fits your business hours. No requests are lost: the platform records them and processes them as soon as your teams resume work.
How does this impact our conversion rate?
Yes, it works in tandem with the Appointment Scheduler to cover all visitor profiles—those who want to act now as well as those who prefer to plan ahead.





